Guides

Apple Immersive Video: What It Is and Where to Watch It on Vision Pro

Updated

How we researched this: written by Owl3D from published sources, all 21 listed at the end.

Short answer

Apple Immersive Video is Apple's format of 180-degree 3D films, recorded in 8K with Spatial Audio, that put you inside the scene on Apple Vision Pro [1][2]. To watch, open the Apple TV app on Vision Pro, tap Vision in the tab bar and choose a title marked "Apple Immersive" [1]. The films are free; live baseball needed an Apple TV subscription [2][3][7]. Apple releases them exclusively on Apple Vision Pro [3], and a Meta Quest does not get Apple's immersive catalog [21].

Apple Vision Pro headset with a grey knit band on a display stand in an Apple Store.

Apple Vision Pro (M5, 2025) on display in an Apple Store, December 2025. Apple Immersive Video plays only on this headset. Photo: AzureSaturn, CC0, via Wikimedia Commons.

Key takeaways

  • It is not the same as spatial video or a 3D movie: see the four formats side by side.
  • iPhone J.D. counts 52 titles since February 2024, a few of them announced and not out yet. See what is out now.
  • The films are free. Live baseball needed an Apple TV subscription; live Lakers games needed Spectrum or the NBA app. See price and access.
  • No Vision Pro? Apple releases it only for Vision Pro, not for a Quest, and it cannot be cast to a TV. You can try it at an Apple Store.

Apple Immersive Video vs spatial video, 3D movies and 360 video

Apple Immersive Video surrounds you with a 180-degree scene, "to transport viewers to the center of a place, moment, or story", in Apple's words [2]. A 3D movie stays on a screen in front of you [2]. A spatial video is a 3D clip you record yourself [8].

FormatWhat it isWhere on Vision ProCost
Apple Immersive Video180-degree 3D film in 8K with Spatial Audio, made by Apple and its partners [1][3]Apple TV app, Vision tab; some live games in the NBA or Spectrum SportsNet app [1][6]Free; live baseball needed Apple TV [3][7]
Spatial video3D video recorded on Vision Pro or a supported iPhone [8]Photos app, Spatial tab, with an Immersive view [8]Free; it is your own
3D movieA film's 3D version, watched on a virtual screen [1][2]Apple TV app, "3D movies" [1]Buy or rent; free in 3D if you already own the film [1]
180° and 360° videoVideo from cameras such as Canon EOS VR, GoPro and Insta360 X4 to X6 [9]Files app, from visionOS 26, or a "VR video player" app [9]Depends on where it comes from

How it differs from ordinary 180-degree (VR180) video: each shot carries the data of the lens that recorded it, so Vision Pro reprojects every pixel as captured, without the pre-processing VR180 needs, Apple says [11]. More on recording your own: spatial video.

Where to watch Apple Immersive Video

  1. Open the Apple TV app on Apple Vision Pro [1].
  2. Tap Vision in the tab bar and choose a title that says "Apple Immersive". Or tap Search, then "Apple Immersive Video" [1].
  3. To watch offline, pinch and hold a title and tap Download. Not all titles can be downloaded [1].

Some titles live in other apps. The Lakers games of 2026 were in the Spectrum SportsNet and NBA apps [6]. In China mainland, select Apple titles are in the Migu Video and Tencent Video apps [3]. Other companies make immersive films in their own apps, such as Prima Immersive and Explore POV, which Apple named its Apple Vision Pro App of the Year for 2025 [4].

What is out now

Apple's support page points to its Apple Vision Pro Services Guide for a list [1]. The most complete dated list we found is iPhone J.D.'s, last updated October 24, 2026: 52 titles in the Apple TV app since launch on February 2, 2024, including a few announced and not out yet [4]. These came out in 2026 [4]:

Date (2026) Title Kind
January 16 HYBE: Nearest Cortis Music
January 30 Top Dogs Film
January 9 to March 30 Six Lakers games Live NBA
February 27 Elevated: Switzerland Aerial travel
March 27 Debut at the BBC Proms Classical concert
April 17 Elevated: New York Aerial travel
May 22 Real Madrid: The Weight of Greatness Sport
August 28 to September 18 Four Friday Night Baseball games Live MLB
October 1 World of Red Bull: Big-Wave Surfing Sport
October 16 Remnants, a ghost story from director Ti West Film
October 23 Immersive: Best of 2026 MLB highlights

Last checked : iPhone J.D.'s list as updated October 24, 2026; not checked on a Vision Pro.

Earlier titles sit in series: Adventure, Wild Life, Prehistoric Planet Immersive, Boundless, Elevated, Concert for One and World of Red Bull [4]. Single films include Submerged, the first scripted film in the format, by Oscar-winning director Edward Berger, free worldwide since October 2024 [5]. Announced but not out by October 24: CNN's film on emperor penguins in Antarctica, which Apple had dated spring 2026, plus Julaymba and Experience Paris [3][4]. One older film, 4 Minutes Inside Super Bowl LVIII, is no longer available [4]. Apple's pages we read give no running times.

Is Apple Immersive Video free?

Yes, for the films and series. Apple released the launch titles "at no additional cost", Submerged "for free", and the partner films of 2025, such as Tour De Force, "for free on the Apple TV app" [2][3][5]. Apple also says a subscription may be required for select titles, and that availability varies by country [3].

Live sports are the exception:

  • Baseball. The four live Friday Night Baseball games of 2026 needed an active Apple TV subscription, at $12.99 a month in the US [4][7]. Replays and highlights are in the Apple TV app on demand [7].
  • Lakers basketball. In the US, live only in the Lakers' broadcast area (Southern California, Hawaii and parts of southern Nevada), through the Spectrum SportsNet app with a Spectrum subscription, or the NBA app with a free NBA ID [6]. Elsewhere in the US, a free NBA ID gave full-game replays as early as 24 hours after each game [6].

Last checked : Prices and access as announced by Apple in January and August 2026; not seen from a US connection.

Which devices play it?

Only Apple Vision Pro. Apple says its immersive films come out "exclusively on Apple Vision Pro" [3], and UploadVR notes that Apple Immersive Video cannot be cast or recorded [10]. Apple listed Vision Pro (M5) and Vision Pro (M2) for the live games [6][7], and visionOS 26 or later for the Lakers games [6].

On a Meta Quest: no. Quest headsets have their own 180- and 360-degree video, but not Apple's immersive catalog, Reality Atlas notes [21]. A Quest can play Apple's spatial videos, the ones recorded on an iPhone: see spatial video on Meta Quest. For films made for other headsets, see VR movies.

Without a headset, book a free demo online at an Apple Store that sells Vision Pro [3]. In September 2025 Vision Pro was sold in Australia, Canada, China mainland, Hong Kong, France, Germany, Japan, South Korea, Singapore, Taiwan, the UAE, the UK and the US [3].

An Apple Vision Pro with a grey band resting in a wooden demo tray on a table.
A Vision Pro set out for a demo, Apple Store Nagoya, July 2024. Photo: Kyu3a, CC BY-SA 4.0, via Wikimedia Commons.

How Apple Immersive Video is made

With a camera built for it. Apple's Submerged was shot with Apple Immersive Video cameras, which have "two lenses to record 8K 3D video" [5]. The partner films Apple announced in 2025 were among the first shot with Blackmagic Design's URSA Cine Immersive and edited in DaVinci Resolve Studio on a Mac [3]. Blackmagic calls it "the world's first digital film camera for Apple Immersive Video", with 8160 x 7200 pixels per eye [13]. It cost $29,995 when pre-orders opened in December 2024 [14].

A black Blackmagic URSA Cine Immersive camera with two large lenses side by side, in a glass display case.
Blackmagic URSA Cine Immersive, a camera built for Apple Immersive Video, April 2025. Photo: TaurusEmerald, CC BY-SA 4.0, via Wikimedia Commons.

Apple Immersive Video Utility is Apple's free app for the people who make these films. On a Mac (Apple M1 or later, macOS 26) it imports, organizes, packages and reviews Apple Immersive Video [15]. On the Mac alone it works "through a 2D interface"; to view the library on a connected Vision Pro, you open the Utility on both the Mac and the Vision Pro [16]. It expects video recorded or rendered on an Apple Immersive-enabled system [16].

Your own 2D videos in 3D on Vision Pro

Owl3D, the publisher of this guide, makes the Owl3D converter. It does not make Apple Immersive Video, and it does not open 180- or 360-degree footage. It turns an ordinary 2D video into 3D by AI, and on a Mac it exports Spatial Video for Apple Vision Pro. It is an AI conversion, not footage filmed in 3D, and it takes time rather than working live. The free plan has no watermark and a limit of 60 seconds of video per conversion.

What viewers report

We read posts from 52 people on MacRumors, Hacker News and Blu-ray Forum, from 2024 to 2026. The most common complaint, from 17 of them, was that there are few films and new ones come slowly. These are single reports, and we have not tested them.

  • The films. An owner who got Vision Pro on release day listed on Hacker News, in September 2026, what they still use it for: "Watch the short (10 minutes or so long) Immersive Videos that Apple releases more or less monthly. They're fantastic." [17]
  • Live sports, one side. The same owner, same post, on live games in the headset: "Live NBA and MLB: FAIL" [17]
  • Live sports, the other side. A MacRumors member in a thread on the immersive baseball games, September 2026: "One of the coolest things I have seen, watched last Fridays game. You feel there basically." [18]
  • The editing. A Hacker News user, August 2026: "I found the immersive videos had too many cuts. When in an immersive first-person view, cutting to a different angle is extremely disorienting." [19]
  • How few there are. An owner on Hacker News, July 2025: "Apple immersive video has been the killer app for me, but their release schedule is 5 minutes every other month." [20]

Frequently asked questions

What resolution is Apple Immersive Video?

Apple calls the films "180-degree 8K recordings" [1]. Apple's developer pages say they are captured at 8K per eye at 90 frames per second. Creators can now stream it as a 4K frame that gives most of its pixels to the most important area, typically the center of the fisheye lens, and that Apple says keeps most of the perceived resolution [12]. UploadVR, in 2025, gave the format as 4K per eye, 90 frames per second, with HDR [10].

Can I watch Apple Immersive Video on Meta Quest 3?

No. Apple releases it exclusively on Apple Vision Pro [3], and Quest headsets do not get Apple's immersive catalog [21]. See which devices play it.

Sources (21)

  1. Apple Support, Apple Vision Pro User Guide, "Watch Apple Immersive Video and 3D movies in the Apple TV app on Apple Vision Pro". https://support.apple.com/guide/apple-vision-pro/watch-apple-immersive-video-and-3d-movies-tanc09caabb3/visionos (opened 2026-11-11)
  2. Apple Newsroom, "Apple previews new entertainment experiences launching with Apple Vision Pro", January 2024. https://www.apple.com/newsroom/2024/01/apple-previews-new-entertainment-experiences-launching-with-apple-vision-pro/ (opened 2026-11-11)
  3. Apple Newsroom, "Apple previews new immersive films for Apple Vision Pro", September 2025. https://www.apple.com/newsroom/2025/09/apple-previews-new-immersive-films-for-apple-vision-pro/ (opened 2026-11-11)
  4. Jeff Richardson, "All of Apple's Immersive Video content for the Apple Vision Pro (updated)", iPhone J.D., last updated October 24, 2026. https://www.iphonejd.com/iphone_jd/2025/02/all-apple-immersive-video-content.html (opened 2026-11-11)
  5. Apple Newsroom, "Apple debuts the first scripted film captured in Apple Immersive Video and reveals new immersive films for Apple Vision Pro", October 2024. https://www.apple.com/newsroom/2024/10/apple-debuts-the-first-scripted-film-captured-in-apple-immersive-video/ (opened 2026-11-11)
  6. Apple Newsroom, "Los Angeles Lakers games on Spectrum Front Row in Apple Immersive tip off January 9", January 2026. https://www.apple.com/newsroom/2026/01/spectrum-front-row-tips-off-january-9-on-apple-vision-pro/ (opened 2026-11-11)
  7. Apple Newsroom, "Apple and Major League Baseball announce September "Friday Night Baseball" schedule and first-ever broadcast in Apple Immersive", August 2026. https://www.apple.com/newsroom/2026/08/apple-mlb-announce-september-friday-night-baseball-schedule/ (opened 2026-11-11)
  8. Apple Support, Apple Vision Pro User Guide, "Capture, view, and share spatial photos and videos on Apple Vision Pro". https://support.apple.com/guide/apple-vision-pro/capture-dev7068c3c93/visionos (opened 2026-11-11)
  9. Apple Support, "View 180-degree, 360-degree, and Wide FOV video on Apple Vision Pro". https://support.apple.com/en-us/125014 (opened 2026-11-11)
  10. David Heaney, "New Apple Immersive Video Coming From Red Bull, Audi, BBC Proms, CNN & More", UploadVR, September 22, 2025. https://www.uploadvr.com/third-party-apple-immersive-video-coming-late-2025/ (opened 2026-11-11)
  11. Apple Developer, "Apple Immersive Video". https://developer.apple.com/apple-immersive-video/ (opened 2026-11-11)
  12. Apple Developer, "What's New - Apple Immersive Video". https://developer.apple.com/apple-immersive-video/whats-new/ (opened 2026-11-11)
  13. Blackmagic Design, "Blackmagic URSA Cine Immersive". https://www.blackmagicdesign.com/products/blackmagicursacineimmersive (opened 2026-11-11)
  14. Leonie Helm, "Blackmagic is taking orders for the US$29,995 URSA Cine Immersive Camera designed for Apple Vision Pro", Digital Camera World, December 18, 2024. https://www.digitalcameraworld.com/cameras/cinema-cameras/blackmagic-is-taking-orders-for-the-us-usd29-995-ursa-cine-immersive-camera-designed-for-apple-vision-pro (opened 2026-11-11)
  15. App Store (US), "Apple Immersive Video Utility". https://apps.apple.com/us/app/apple-immersive-video-utility/id6477489398 (opened 2026-11-11)
  16. Apple Support, Apple Immersive Video Utility User Guide, "Requirements for Apple Immersive Video Utility". https://support.apple.com/guide/immersive-video-utility/requirements-dev4579429f0/web (opened 2026-11-11)
  17. bookofjoe, comment on Hacker News, September 2026. https://news.ycombinator.com/item?id=49829953 (opened 2026-11-11)
  18. MacRumors Forums, "Immersive Baseball", post of September 22, 2026. https://forums.macrumors.com/threads/immersive-baseball.2488156/ (opened 2026-11-11)
  19. al_borland, comment on Hacker News, August 2026. https://news.ycombinator.com/item?id=49396911 (opened 2026-11-11)
  20. unsnap_biceps, comment on Hacker News, July 2025. https://news.ycombinator.com/item?id=44552222 (opened 2026-11-11)
  21. Reality Atlas, "Todos los títulos de Apple Immersive Video y dónde verlos" (Spanish), list as of September 28, 2026. https://www.reality-atlas.com/es/blog/titulos-apple-immersive-video (opened 2026-11-11)

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