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Looking Glass Factory Displays: Go, Portrait, HLD, Prices

Updated

How we researched this: written by Owl3D from published sources, all 24 listed at the end.

Short answer

Looking Glass, long called Looking Glass Factory (the name its help center still signs with [17]), makes glasses-free 3D displays that several people can watch at once, with no eye tracking. On October 17, 2026 its store listed the 6-inch Looking Glass Go at $199, the 16-inch and 27-inch Light Field Displays at $3,000 and $10,000, Hololuminescent Displays (HLD) from $2,000 to $20,000, and the $149 musubi photo frame [9]; the 27-inch and musubi pages said sold out [5][8]. The Looking Glass Portrait is discontinued, its help center says [17]. Owl3D, the publisher of this guide, makes the Shift, a different kind of glasses-free 3D screen described at the end. Everything here about Looking Glass comes from its own pages; we give no opinion on how any of these screens looks.

A Looking Glass Go, a small upright display on a clear stand, showing a still life of sunflowers in a vase with depth.

The Looking Glass Go, the company's smallest light field display. Image: Looking Glass. Looking Glass has no part in this guide.

Key takeaways

  • Two kinds: Light Field (Go, 16", 27") shows many views of a 3D scene; HLD (16", 27", 86", musubi) plays standard video inside a fixed 3D box built into the screen; see the two kinds.
  • Looking Glass's software converts your own 2D photos and videos to 3D; side-by-side 3D films are not among the formats it lists; see what you can show.
  • The Portrait is discontinued; the small ones now are the Go and the sold-out musubi; see the Portrait.
  • No subscription is required, and only the 16-inch and larger Light Field Displays need a computer; see what you need.

Which Looking Glass displays are on sale, and what they cost

The store on October 17, 2026, as seen from outside the US [9]:

A Looking Glass Go in its white casing, showing a photo of a person.

Looking Glass Go

  • Price $199, regular $299; $248 with a transparent case [3]
  • Kind Light field, 6 in, up to 100 views [3]
  • For 3D photos, art and apps; runs on its own [3][11]
A musubi frame on a bookshelf showing a cat that appears to sit inside the frame.

musubi

  • Price $149; "First production run sold out" [8]
  • Kind HLD, 7 in [8]
  • For a home photo and video frame [8]
A Looking Glass 16-inch Light Field Display standing upright on a desk, showing a rocket engine model.

16" Light Field Display

  • Price $3,000, regular $4,000 [4]
  • Kind Light field, 4K OLED, up to 100 views [4]
  • For "3D creators, developers, and visualization teams" [1]
A Looking Glass 27-inch Light Field Display in landscape, showing a jet engine model.

27" Light Field Display

  • Price $10,000; "currently sold out" [5]
  • Kind Light field, 45 to 100 views [5]
  • For museums, retail, events and education, by the maker [2]
A 16-inch Hololuminescent Display on a stand, showing a pair of headphones that seem to float in a lit box.

Hololuminescent Display (HLD), 16" and 27"

  • Price $2,000 and $4,000 [1][6]
  • Kind HLD [6]
  • For "digital signage, retail, experiential activations" [1]
An 86-inch HLD with a person standing beside it and a life-size seated man shown inside it.

86" HLD

  • Price $20,000, pre-order [7]
  • Kind HLD, "~2 feet of holographic depth" [7]
  • For "environments, installations, and room-scale attention" [1]

Images: Looking Glass, from each product's page in its store.

Last checked : Looking Glass store prices, read from outside the US.

The home page gave "Ships in October 2026" for the 86" HLD and 2 to 3 days for the others it lists [1]. Outside the US and Hong Kong, customs, duties and taxes are "the buyer's responsibility" [20].

Portrait or landscape: the 16" and 27" Light Field Displays come in either orientation [4][5]. The Go is a 9:16 screen [3], the HLD uses "standard 9:16 portrait video" [18], and "musubi is a portrait-oriented device" [8].

Light Field or HLD: the two kinds

Looking Glass's own advice: "For standard video, choose HLD. For interactive 3D content and applications, choose Light Field." [1]

Light Field Displays send many pictures of a scene at once, each in a slightly different direction: "up to 100 discrete views of a 3D scene" over a cone "roughly 58° wide", by Looking Glass's documentation [10] (53° on the 16- and 27-inch store pages [4][5]). Each eye gets a different view, and "As viewers move from side to side, they see different perspectives of the scene" [19]. Things look sharpest at one depth, the "Zero-Parallax Plane"; things in front of or behind it look blurrier [10].

Hololuminescent Displays (HLD), unveiled in September 2025 by the press items on its home page [1], work differently. The maker calls the design one that "embeds a fixed 3D holographic volume within a high-resolution 2D display" [1]. The box you see inside the screen "is a fixed volume that lives within the display's hardware" and cannot be changed [18], and "The holographic effect comes from framing the subject inside the display's fixed alcove" [18]: your picture plays as ordinary 2D video, placed inside that box. The HLD "does not require eye-tracking cameras" and is "intended to work as well for one person as it does for dozens of people at the same time" [6]. musubi uses the same technology in a 7-inch frame [8].

Looking Glass calls the pictures on both kinds "holograms". They are not holograms in the laser-recorded sense; see is "hologram" just a marketing term?

What you can show on one

You want to show Light Field (Go, 16", 27") HLD (16", 27", 86", musubi)
Your own 2D photos Yes: the Go's page says "Built-in AI turns any 2D image into 3D automatically" [3]; Looking Glass Studio 2.0, still an alpha, converts JPG and PNG photos [13] Yes on musubi: its desktop app converts them on your Mac or PC [8]
Your own 2D videos Yes: Studio converts MP4 and MOV to color plus depth (RGBD) [13] Ordinary video is what HLD plays [18]; musubi takes "short videos (up to 30 seconds)" [8]
iPhone Cinematic Mode videos Yes, through Looking Glass's Hologram Video app on the Go, and on the 16" and 27" with an iPad Pro (M4) [21] Not stated
3D models, scenes and apps Yes: Unity, Unreal, Blender, WebXR and model files such as glTF, FBX, OBJ and STL [4][5] Blender renders video for it; Unity and Unreal can send it a live signal [18]
A 3D film in side-by-side or top-bottom format Not among the formats listed: Studio plays quilts (a grid of views) and RGBD [13][19] Not stated

A converted 2D picture is an AI estimate of depth, not footage shot in 3D. Both Studio and musubi's app convert on your own computer; musubi's page adds that "your photos and videos are not uploaded to Looking Glass or third-party AI services" [8][13].

What you need, and what it costs after you buy

The help center: "only the 16" and larger (27", 32", and 65") Light Field Displays require a computer to run. All other displays (Go, Portrait, HLD, musubi) do not" [22].

  • Go: runs on power alone [11]; the iPhone or Android app loads photos [22]. With a computer, the minimum is "a PC with a GPU of 2060 or higher or a Mac with Apple Silicon Chip", sending 4K over USB-C [3][11].
  • 16" Light Field: "a compatible PC (with GPU 2070 or higher) or a Mac Pro (Apple Silicon Chip)", or an iPad [2][4].
  • musubi: the Mac or Windows app converts and copies files over USB-C; the frame then plays them for up to three hours on its battery [8].
  • HLD: each comes with "a demo hologram media player (a customized Raspberry Pi 4)" [22].

On a subscription, the help center answers: "No. There is no subscription required." [23]

How Looking Glass differs from an eye-tracked 3D screen such as the Shift

Glasses-free 3D screens come in two designs. Looking Glass sends many views in fixed directions, so several people see depth at once and nothing has to find your eyes [2][10]. Eye-tracked screens, the Shift among them, find one viewer's eyes with a camera and aim one picture at each eye. Move the viewer below to see both:

Two ways a glasses-free screen aims its views

ScreenSecond viewer: 2DViewer
Kind of screen
A camera finds this viewer's eyes and the screen aims one view at each. Move, and the two views follow, so the 3D holds. The second viewer is not being followed and sees an ordinary 2D picture.A diagram of where each view can be seen, not of any product's optics. Blue and brown mark different views; drag the viewer or use the slider.

The Owl3D Shift, our own product, is the second kind: a 14-inch 4K lenticular display used as a second monitor, for one viewer at a time. It needs no content made for it: the Owl3D app converts any window you drag onto it (a video, a game, a browser) from 2D to 3D instantly, as it plays. That is an AI conversion, not a film's own 3D version, and it needs a Windows PC with an NVIDIA RTX 30 series card or newer, or a Mac with Apple Silicon.

The Owl3D Shift, a 14-inch display, seen at an angle.
The Owl3D Shift. Image: Owl3D.
Looking Glass Light Field and HLD Owl3D Shift
Viewers who see 3D at once Several, inside the viewing cone [2][6] One at a time, switching automatically
What it shows in 3D Content made or converted for it; ordinary video inside the HLD's fixed box [18][19] Any window, converted live from 2D; side-by-side or top-bottom 3D already on screen
Needs a computer Only the 16" and larger Light Field models [22] Yes
From Owl3DOwl3D ShiftA 14-inch Live 3D monitor: anything on its screen turns into glasses-free 3D.

Other glasses-free monitors, with their prices: glasses-free 3D monitors compared.

Frequently asked questions

What happened to the Looking Glass Portrait?

The Portrait came out at the end of 2020 at $399, "a holographic digital photo frame" launched on Kickstarter, by TechCrunch's account [14]. Looking Glass's help center now says: "The Looking Glass Portrait has since been discontinued and we are no longer producing or selling it at this time." [17] Its old store page returns "Page not found" and its old page on the main site a 404 [15][16].

If you already own one, its setup guide is still in the documentation, and Looking Glass Studio still syncs to "a connected Go or Portrait" [12][13]. The small ones today are the 6-inch Go and the 7-inch musubi; the help center calls musubi "a single-purpose consumer product", and the Portrait and Go "developer kits" [24].

Sources (24)

  1. Looking Glass, home page: HLD and Light Field product paths, prices and shipping lines, news list. https://lookingglassfactory.com/ (opened 2026-10-17, from outside the US)
  2. Looking Glass, "Light Field Displays" overview and FAQ. https://lookingglassfactory.com/displays-overview (opened 2026-10-17)
  3. Looking Glass store, "Looking Glass Go", including the folded tech specs and FAQ. https://checkout.lookingglassfactory.com/products/looking-glass-go (opened 2026-10-17, from outside the US)
  4. Looking Glass store, "16" Light Field Display", including the folded tech specs and FAQ. https://checkout.lookingglassfactory.com/products/16-lightfield-display (opened 2026-10-17, from outside the US)
  5. Looking Glass store, "27" Light Field Display", including the FAQ. https://checkout.lookingglassfactory.com/products/27-lightfield-display (opened 2026-10-17, from outside the US)
  6. Looking Glass store, "Hololuminescent™ Displays (HLD)". https://checkout.lookingglassfactory.com/products/hld-displays-early-access (opened 2026-10-17, from outside the US)
  7. Looking Glass store, "86" Hololuminescent™ Display (86" HLD)". https://checkout.lookingglassfactory.com/products/86-hld-preorder (opened 2026-10-17, from outside the US)
  8. Looking Glass store, "musubi™", including the tech specs and FAQ. https://checkout.lookingglassfactory.com/products/musubi (opened 2026-10-17, from outside the US)
  9. Looking Glass store, "Products" (all products, eight items). https://checkout.lookingglassfactory.com/collections/all (opened 2026-10-17, from outside the US)
  10. Looking Glass documentation, "How does Looking Glass Work?". https://lfdocs.lookingglassfactory.com/keyconcepts/how-it-works (opened 2026-10-17)
  11. Looking Glass documentation, "Standalone and Desktop Modes" (Looking Glass Go). https://lfdocs.lookingglassfactory.com/getting-started/looking-glass-go/standalone-and-desktop-modes (opened 2026-10-17)
  12. Looking Glass documentation, "Looking Glass Portrait" and the documentation's display list. https://lfdocs.lookingglassfactory.com/getting-started/portrait (opened 2026-10-17)
  13. Looking Glass documentation, "Studio 2.0 Alpha". https://lfdocs.lookingglassfactory.com/software/looking-glass-studio/studio-2 (opened 2026-10-17)
  14. TechCrunch, "Looking Glass' new lineup includes a $300 phone-sized holographic display", August 8, 2024. https://techcrunch.com/2024/08/08/looking-glass-new-lineup-includes-a-300-phone-sized-holographic-display/ (opened 2026-10-17)
  15. Looking Glass, former Portrait page (redirected to lookingglassfactory.com/looking-glass-portrait, which returned a 404). https://lookingglassfactory.com/portrait (opened 2026-10-17)
  16. Looking Glass store, former "Looking Glass Portrait" product address (returned "Page not found"). https://checkout.lookingglassfactory.com/products/looking-glass-portrait (opened 2026-10-17)
  17. Looking Glass help center, "Do you still sell Looking Glass Portraits?". https://looking-glass.helpscoutdocs.com/article/295-do-you-still-sell-looking-glass-portraits (opened 2026-10-17)
  18. Looking Glass help center, "How do I make content for the HLD?" and "Can I change the background of the HLD?". https://looking-glass.helpscoutdocs.com/article/389-hld-content-creation and https://looking-glass.helpscoutdocs.com/article/420-can-i-change-the-background-of-the-hld (opened 2026-10-17)
  19. Looking Glass help center, "What are quilt and RGBD content for Light Field Displays?" (updated September 24, 2026). https://looking-glass.helpscoutdocs.com/article/422-quilt-vs-rgbd-content (opened 2026-10-17)
  20. Looking Glass help center, "Will I be charged customs fees or taxes?". https://looking-glass.helpscoutdocs.com/article/302-will-i-be-charged-customs-fees-or-taxes (opened 2026-10-17)
  21. Looking Glass help center, "How do I make my videos 3D?" (updated May 26, 2025). https://looking-glass.helpscoutdocs.com/article/381-how-to-make-videos-3d (opened 2026-10-17)
  22. Looking Glass help center, "Does the Looking Glass need a computer to run?". https://looking-glass.helpscoutdocs.com/article/98-does-the-looking-glass-need-computer-to-run (opened 2026-10-17)
  23. Looking Glass help center, "Is a subscription required to use musubi or your software?". https://looking-glass.helpscoutdocs.com/article/417-musubi-subscription (opened 2026-10-17)
  24. Looking Glass help center, "How is this different from your other developer products (like Looking Glass Portrait or Looking Glass Go)?". https://looking-glass.helpscoutdocs.com/article/418-musubi-vs-go (opened 2026-10-17)

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